Saturday, January 14, 2006, 05:11 AM - Agency Collection Management RiskWe are adding dollars to the growing number of advocates for the Portable Meter system in radio. It's time for the radio industry to embrace measurement so that it can be accountable. When Arbitron says they are ready to go, we'll be the first to switch. Advertisers recognize that electronic measurement is imperative for radio," said Pierre Bouvard, president, Sales and Marketing, Arbitron. "As we get closer to a decision regarding Portable Meter in the U.S. marketplace advertising messages to consumers are starting to convert their positive words into solid commitments to use PPM.
The agreement covers the radio and buying activities of companies including: Carmichael Lynch; Dailey & Associates; Gotham Inc; Hill, Holliday, Connors Cosmopolus; Jay Advertising; The Martin Agency; Mullen; Siboney.
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